How Google Adwords Works

How Google Adwords Works [infographic]

If you're looking to reach new customers on online, Google's pay-per-click (PPC) advertising system, Google Adwords, could be the perfect solution.

There are many PPC advertising systems to choose from. However, in this article we'll be discussing Google Adwords and how Google Adwords works.

What is Google Adwords?

Google Adwords is an online advertising service developed by Google. Where advertisers pay to display brief advertisments, service offerings, producst lists, and video content within the Google ad network to web users.

Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant.

Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.


How Google Adwords Works [infographic]

Google Adwords can get expensive and provide poor results if you don't understand what you are doing. So, it's important to understand how Google Adwords works before throwing your money into the system.

The guys over at AdHawk created an infographic which illustrates how Google Adwords. And today, we'd like to share it with you.

The infographic is broken down into the following sections:

  1. What is PPC?
  2. Advertisers First Create Ads
  3. A Google Search is Made
  4. How are Ads Ranked?
  5. How are Ads Priced?

How Google Adwords Works Infographic



In this article we learned what Google Adwords is and how Google Adwords works.

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And remember, your PPC efforts usually lead users to your website. And your website needs to be properly optimised for converting visitors into leads.

Here at Create and Click we specialise in small business website design that's optimised for converting traffic into leads. And we'd love to become part of your journey.

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Paul is the Founder and Managing Director of Create and Click, an affordable small business web design company based in Hertfordshire, England.