SEO Trends in 2018

SEO Trends in 2018 [infographic]

It's no secret that the web moves at an incredible pace. Search Engine Optimisation (SEO) is no different. So keeping on top of the current SEO trends is a must, or you risk falling behind the crowd.

The biggest search engine on the web is Google. Google uses complex algorithms to retrieve data from their search index. They use this data to display the most relevant search results for a search query.

Changes to Google Algorithms

As we said, the web moves at an incredible pace and so does Google. Over the years Google has made many changes to their algorithms.

Some of the changes have had devastating effects to websites positioning in the Google search results. Here's a list of all the Google Algorithm Updates:

  • 9th March, 2018 - Broad Core Algorithm Update
  • 12th December, 2017 - Maccabees Update
  • 8th September, 2017 - Fall Flux
  • 19th August, 2017 - Quality Update
  • 9th July, 2017 - Quality Update
  • 25th June, 2017 - June 25 Update
  • 17th May, 2017 - Quality Update
  • 7th March, 2017 - Fred
  • 7th February, 2017 - February 7 Update
  • 1st February, 2017 - February 1 Update
  • 10th January, 2017 - Intrusive Interstitials Update
  • 10th November, 2016 - Unnamed Update
  • 23rd September, 2016 - Penguin Update 4.0 & Core Algorithm Integration
  • 1st June, 2016 - Quality Update
  • 12th May, 2016 - Mobile-Friendly Update (#2)
  • 11th January, 2016 - Panda Core Algorithm Incorporation
  • 26th October, 2015 - RankBrain
  • 17th July, 2015 - Panda Update 4.2 (#28)
  • 3rd May, 2015 - Quality Update
  • 21st April, 2015 - Mobile-Friendly Update
  • 17th October, 2014 - Penguin Update 3.0
  • 23rd September, 2014 - Panda Update 4.1 (#27)
  • 24th July, 2014 - Pigeon Update
  • 12th June, 2014 - Payday Loan Update 3.0
  • 20th May, 2014 - Panda Update 4.0 (#26)
  • 16th May, 2014 - Payday Loan Update 2.0
  • 6th February, 2014 - Page Layout Refresh
  • 4th October, 2013 - Penguin Update 2.1
  • 26th September, 2013 - Hummingbird Update
  • 11th June, 2013 - Payday Loan Update
  • 22nd May, 2013 - Penguin Update 2.0
  • 14th March, 2013 - Panda Update (#25)
  • 22nd January, 2013 - Panda Update (#24)
  • 21st December, 2012 - Panda Update (#23)
  • 21st November, 2012 - Panda Update (#22)
  • 5th November, 2012 - Panda Update (#21)
  • 9th October, 2012 - Page Layout Update #2
  • 5th October, 2012 - Penguin Update 1.2
  • 28th September, 2012 - Exact Match Domain Update
  • 27th September, 2012 - Panda Update (#20)
  • 18th September, 2012 - Panda Update 3.9.2 (#19)
  • 20th August, 2012 - Panda Update 3.9.1 (#18)
  • 24th July, 2012 - Panda Update 3.9 (#17)
  • 25th June, 2012 - Panda Update 3.8 (#16)
  • 8th June, 2012 - Panda update 3.7 (#15)
  • 27th April, 2012 - Panda Update 3.6 (#14)
  • 24th April, 2012 - Penguin Update
  • 19th April, 2012 - Panda Update 3.5 (#13)
  • 26th March, 2012 - Penguin Update 1.1
  • 23rd March, 2012 - Panda Update 3.4 (#12)
  • 27th February, 2012 - Panda Update 3.3 (#11)
  • 27th February, 2012 - Venice Update
  • 19th January, 2012 - Page Layout Update
  • 18th January, 2012 - Panda Update 3.2 (#10)
  • 18th November, 2011 - Panda Update 3.1 (#9)
  • 3rd November, 2011 - Freshness Update
  • 19th October, 2011 - Panda Update 3.0 (#8)
  • 28th September, 2011 - Panda Update 2.5 (#7)
  • 12th August, 2011 - Panda Update 2.4 (#6)
  • 23rd July, 2011 - Panda Update 2.3 (#5)
  • 21st June, 2011 - Panda Update 2.2 (#4)
  • 9th May, 2011 - Panda Update 2.1 (#3)
  • 11th April, 2011 - Panda Update 2.0 (#2)
  • 23rd February, 2011 - Panda Update
  • 28th April, 2010 - MayDay Update
  • 10th August, 2009 - Caffeine Update
  • 18th January, 2009 - Vince Update
  • 15th December, 2005 - Big Daddy Update
  • 1st September, 2005 - Jagger Update
  • 16th November, 2003 - Florida Update

Source

As you can see, Google updates their algorithms regularly. Particularly in recent years, the updates have got more frequent. This is because Google gets more intelligent every day.

Armed with this knowledge, you now know staying on top of the current SEO trends is vital. As Google changes, so will SEO trends.

SEO Trends in 2018 [infographic]

The guys over at Digital Marketing Philippines created this awesome infographic which shows the top SEO trends to keep an eye out for in 2018.

The key points in the infographic are:

  1. The Rise of Digital Assistants
  2. Succeeding with SERP Features
  3. The Mobile-First Index
  4. The Need for Speed
  5. Developments in Visual Search
  6. Link-Less Backlinks

SEO Trends in 2018 Infographic

Source

Conclusion

In this article we shared an infographic which shows the top SEO trends to keep an eye out for in 2018. And, we discussed the importance of keeping on top of the changes Google makes.

Did you find this article useful? We'd love to hear your thoughts. Why not head over to Facebook or Twitter and tell us what you think.

And remember, the reason we use these SEO techniques is to drive traffic to our websites. Our website then needs to convert traffic into leads.

Here at Create and Click we specialise in small business website design that's optimised for converting traffic into leads. Contact our team today for more information.

Website Design From £149

Paul is the Founder and Managing Director of Create and Click, an affordable small business web design company based in Hertfordshire, England.