10 Things to Consider Before Building a Website
Today, every business knows a website is essential and that customers expect you to have one. It's the first thing I look for before working with a company.
If a company doesn't have a website, this can often be a deal breaker for me. I like to perform a great deal of research on companies I'm looking to do business with.
A website gives me an understanding of a company's values. Also, a well designed website can boost a company's image and create a great deal of trust.
Designing and developing small business websites takes thought, planning and consideration. Here's a list of 10 things to consider before building a website.
1. Domain Name
A Domain name is the initial step of building a website as the domain name is the name of your website. It's a smart idea to try and keep your domain short, easy and memorable.
A domain name needs to reflect your brand's voice and it's important the domain name isn't difficult to spell. Plus, you should be careful not to violate any copyrights with your domain name as this will land you on the wrong side of the law.
Choosing the right web hosting company is vital for the success of your website. Choose a host which isn't reliable and you risk your customers not even seeing your content.
You should consider if you have the appropriate expertise to make these decisions. Usually, a web designer or web agency can point you in the direction of a reputable and reliable web hosting company.
Once you've decided on your domain name and hosting it's time to put a strategy in place. A strategy will serve as the foundation for everything else that you'll need to do.
Throwing a website together without a strategy usually ends in a website that will fail. The point of putting a strategy in place is to ensure your website has a purpose — goals to achieve. A good strategy will outline a solid plan for a successful website.
Before you create any content it's important to know what content to create. Mapping out the pages of your website will tell you exactly what content you need.
It's a good idea to sketch out a flow chart of all the pages your site will need. Create pages for each of the services or products you offer. This way you can target specific keywords for each individual page.
5. Customer Journey
Now that you have a sitemap in place, you need to consider how customers will interact with your website. Making the customer journey easy is essential.
A key component of a successful website is the navigation. Is the website easy to navigate? Are you encouraging visitors to go to the page you need them to be? Getting the customer journey right will increase the chance of visitors seeing all your content.
You may have heard this before, and it's true. Content is king. The content you create will not only bring website visitors, it's will encourage them to stay longer and interact more with your brand.
The more people that interact with your content the better your website will rank in the Google search engine. Plus, it will increase the chance of website visitors converting into leads.
When you think of design you might be thinking of beautiful, colourful pictures and that is design. But, website design is so much more than that.
Aesthetics is only one piece of the website design puzzle. Designing well thought-out layouts that presents your content is an easy to consume way is as important as the aesthetics of a website.
Now you've designed a well thought-out website, it's time to turn it into a working master piece so the world can engage with your brand.
We recommend using WordPress for nearly every small business. It's perfectly suited and is amazing for search engine optimisation (SEO). WordPress websites are super fast too. So your customers won't be waiting long to view your content.
9. Search Engine Optimisation (SEO)
Just because you've taken the time to build a well-designed and thought-out website, it doesn't mean visitors will come. This is simply the harsh truth of it.
Being found in the Google search engine is a great way to get leads. Implementing SEO will increase the chances of the Google search engine showing your website above the competition.
Now you've got website visitors, some convert into leads, some don't. Now it's time to start figuring out where the visitors come from and what content they are engaging with.
Analytical tools like Google Analytics give you all the knowledge you need to see what website visitors are doing on your site. We recommend installing Google Analytics as soon as possible. The more data you have, the better.
Building a new website is a fun and rewarding process. It's something we love doing, especially for small businesses.
If your small business doesn't have a website, what are you waiting for? There are many customers out there searching for your services.
Here at Create and Click we create responsive and mobile-friendly small business website design and we'd love to help you out. Contact our team today.