5 Tips for Strategic Content Marketing

5 Tips for Strategic Content Marketing [infographic]

You could be looking for ways to bring more customers to your small business website. Or, you could be trying to improve the SEO of your website.

You could even be trying to establish yourself as an authority in your industry. If you are looking to do any of these then content marketing is for you.

What is Content Marketing?

The chaps over at the Content Marketing Institute offer information and resources on all things content marketing. They define content marketing perfectly with the following quote.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Strategic Content Marketing

Before you dive in and start creating content to solve your customers problems. It's a good idea to have a plan — a strategy.

The guys over at Click Consult have created this awesome infographic which illustrates 5 tips for strategic content marketing.

And we'd like to share that with you today. Here's a list of the 5 tips in the infographic:

  1. Define Success
  2. Know Your Audience
  3. Match Content to Medium
  4. Use the Right Channels
  5. Measure and Review

Check out the infographic for full details.

5 Tips for Strategic Content Marketing [infographic]

5 Tips for Strategic Content Marketing [infographic]

Source

Conclusion

In this article we shared 5 tips for strategic content marketing.

Have you found this article useful? We'd love to hear your thoughts. Why not head over to Facebook or Twitter and tell us what you think?

If you're looking for an awesome website to display your content then you could consider hiring Create and Click.

Here at Create and Click we design and develop websites for small businesses and we'd love to be a part of your journey. Contact our team today!

Website Design From £149

Paul is the Founder and Managing Director of Create and Click, an affordable small business web design company based in Hertfordshire, England.