What is WordPress?
In this article we'll explain what WordPress is and why it's the best platform for your small business website.
Released in 2003 by it's founders, Matt Mullenweg and Mike Little. WordPress is an open-source content management system (CMS). Simply put, WordPress is a website creation tool that allows you to add posts, pages, images and all other website related content.
Written in a programming language called PHP. WordPress is an evolving piece of software under constant development.
WordPress is considered the industry standard for blogs. Yet, many are not aware, WordPress is much more than a blogging tool. WordPress is a complete, feature-rich content management system. Perfect for building websites for small businesses.
Who Uses WordPress?
WordPress is currently used by 59.8% of all websites which use a content management system. That's 30.9% of all websites on the web (source).
You are in good company when choosing WordPress. There are many well-known companies and celebrities using WordPress as their website platform.
- The New York Times
- BBC America
- The Official Star Wars Blog
- MTV News
- Jay Z
- Playstation Blog
- The Walt Disney Company
- Facebook Newsroom
The list goes on and on.
Why is WordPress so Popular?
WordPress has grown in popularity over its 15 years of existence and there are many good reasons for this.
WordPress is an open-source project. This means the full code for WordPress is accessible for anyone to see. You can actually take the WordPress code and attempt to make your very own web application like WordPress from it.
What's great about open-source is the fact that anyone can offer improvements to the code. Also, being open-source means WordPress is completely free to use, that's a tick in anyones box.
2. The WordPress Community
The WordPress community is a thriving community. If you're ever stuck with WordPress, you can be 100% confident there's a solution on the web somewhere.
A quick Google search or a question on the support forum will most definitely lead you to a solution.
There are thousands of WordPress meet-ups around the world all year round. Integrating yourself with this thriving community is easy and also encouraged.
3. Easy to Use
The entry point to learning WordPress is very low. In minutes, even a complete beginner can have WordPress installed and ready to add content to.
For developers, the process of converting an HTML template to WordPress is relatively easy too. There are many detailed tutorials around the web to help you get started.
Another reason WordPress has grown in popularity is due to the thousands of themes available, both free and premium.
WordPress themes handle the look and feel of the front-end of a website.
From hairdressers to consultants and everything between, there is always a theme available for your specific needs.
WordPress plugins add extra functionality to your website and there are thousands of plugins available. Many, completely free.
For example; should you want to add social sharing links after your blog post, there are plenty of plugins for this.
If your current theme does not provide the functionality you need, you can be sure there is a plugin available for your exact requirements.
Should you need something that is not already available (which is not too common), there are always many developers to choose from to get the job done.
6. Constantly Improving
WordPress is evolving all the time. Each release is an improvement on the last.
Should you choose WordPress as your website creation tool, you can be confident the software is up to date and inline with modern standards.
7. Search Engine Optimisation (SEO)
WordPress provides a solid foundation for SEO. There are many built-in features the make it easy to customise your website. Even if you have little technical experience.
There are also many great SEO plugins for WordPress. Yoast SEO being the front-runner. This SEO plugin for WordPress is outstanding and can help you rank well in the search engines.
Is WordPress Right for Your Business?
In short, Yes. WordPress is perfectly suited to nearly all business websites. And, if you're feeling adventurous, you could have a go at building a website with WordPress yourself.
However, if you're a serious business looking to get results from your website, we recommend hiring professionals to build one.
Here at Create and Click, we design and develop websites for small businesses and we use WordPress exclusively.
If you're looking for a new WordPress website contact our team today, we'd love to be part of your journey.